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Netflix needs to fix its cheaper ad-supporter tier, and fast



Netflix has finally launched its new ad-supported subscription plan, ‘Basic with Ads’, and initial reports suggest that it’s far from being ready for public consumption.

Netflix first floated the idea of an ad-supported plan earlier this year, hoping to target lower-income users after a sustained period of subscriber decline. The step-down plan is notably cheaper than the pre-existing Basic plan, coming in at $6.99 / £4.99 / AU$6.99 per month, allowing you to stream in HD resolution (720p only) with a clear focus on smartphone and tablet usage rather than the latest 4K TVs.



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