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iPhone 15 Ultra: what we know so far

Apple set off a tectonic shift in the iPhone world this year when it added a new device, and a new naming scheme to the iPhone 14 lineup, with the iPhone 14 Plus.

Originally believed to be the ‘iPhone 14 Max’ and designed to complement the sizeable iPhone 14 Pro Max – with a simpler chip, display and camera system, the 14 Plus also showed that Apple wasn’t beyond reworking its product names for better clarity.

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